Thursday 22nd April 2010

The following events took place on Thursday 22nd April 2010...
Today I had a letter from VirginMedia. It begins "Dear Sky Customer..." It's offering me a great deal involving a free V+HD box and free installation if I take out the XL TV Package. There is a handy pre-completed "Sky subscription-cancelling" letter. Been there, done that. Plus a book of 11 reasons to say goodbye to Sky. The book doesn't mention that the help desk is delivered out of India instead of Scotland. The book shows the Samsung V+HD box and no little caption to say you might get anything different.

Here in the 21st century, we have this wonderful invention called CRM SOFTWARE. It automagically ensures that you target the right people with your marketing, that you don't waste your marketing dollars, and you don't piss off people who are existing, pending or recently-deceased/departed customers. It also makes you appear "smart" (even if you're not). VirginMedia favour the Carpet-bombing School of Marketing. Gotta love intelligent organisations! ;)